Redefining Girly: How Parents Can Fight the Stereotyping and Sexualizing of Girlhood, from Birth to Tween

Melissa Wardy

yan 2014 · Chicago Review Press

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“Melissa Wardy’s book reads like a conversation with a smart, wise, funny friend; one who dispenses fabulous advice on raising a strong, healthy, full-of-awesome girl.” —Peggy Orenstein, author of Cinderella Ate My Daughter
 
All-pink aisles in toy stores, popular dolls that resemble pole dancers, ultrasexy Halloween costumes in tween sizes. Many parents are increasingly startled and unnerved at how today’s media, marketers, and manufacturers are sexualizing and stereotyping ever-younger girls, but feel powerless to do much about it. Mother of two Melissa Wardy channeled her feelings of isolation and frustration into activism—creating a website to sell T-shirts with girl-positive messages; blogging and swapping parenting strategies with families around the world; writing letters to corporate offenders; organizing petitions; and raising awareness through parent workshops and social media. Wardy has spearheaded campaigns against national brands and retailers that resulted in the removal of sexist, offensive ads and products. Now, in Redefining Girly, she shares her parenting and activism strategies with other families concerned about raising a confident and healthy girl in today’s climate. Wardy provides specific advice and sample conversations for getting family, friends, educators, and health care providers on your side; getting kids to think critically about sexed-up toys and clothes; talking to girls about body image; and much more. She provides tips for creating a home full of diverse, inspiring toys and media free of gender stereotypes; using your voice and consumer power to fight the companies making major missteps; and taking the reins to limit, challenge, and change harmful media and products.
 
Melissa Wardy is the founder of Pigtail Pals & Ballcap Buddies, a website selling empowering and inspirational children’s apparel and products, and Redefine Girly, a blog surrounding the issue of the sexualization of girls. Wardy and her work have been featured

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Melissa Atkins Wardy is the founder of Pigtail Pals & Ballcap Buddies, a company that sells empowering and inspirational children’s apparel and products, and Redefine Girly, a blog focused on the issue of the sexualization of girls. She is the cofounder of The Brave Girls Alliance, a gender equality think tank and advocacy group dedicated to communicating with and influencing media, corporations, and retailers. She has appeared on CNN, FOX News, BlogHer, and in Ms. Magazine. She lives in Janesville, Wisconsin. Jennifer Siebel Newsom is the writer and director of the documentary film Miss Representation and the founder of MissRepresentation.org, a call-to-action movement that provides women and girls the tools to realize their full potential.