About this ebook
This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign.
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.
You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.
About the author
Maurice Hofmann is a seasoned entrepreneur and C-level executive in sales, marketing, and customer success. He is renowned for his innovative strategies and ability to lead cross-functional and global teams to achieve outstanding global results for companies and their customers. With over three decades of experience, Maurice has excelled in various leadership roles, TV production, Army Psychological Operations, and founding numerous start-ups. He has also spearheaded several software companies' marketing, sales, and product departments and served as an M&A consultant.
Maurice has driven organizational growth and established a foundation for sustained success throughout his professional work. His expertise is developing marketing and customer success frameworks significantly enhancing lead generation and business growth. During his tenure in New York, Maurice authored his first book, ‘Roadmap to Marketing Success for Start-Ups, Product Launches, or Career Changers’.
In addition to his business acumen, Maurice is the co-creator and co-host of the 'Crazy People Podcast', where he shares his insights on marketing, business development, and customer success. His latest book, ‘Lead Generation Mastery: The Ultimate Guide to Explosive Growth for Small Businesses’, builds on his extensive knowledge and experience, offering practical strategies for small businesses to achieve rapid growth.
Maurice holds an MBA in Marketing from the University of Liverpool and continues to expand his expertise through various certifications, including recent courses in cybersecurity and Python from Harvard University and the University of Michigan. Follow Maurice on Instagram and Twitter at @moreeze for more insights and updates.
