Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Gino Wickman · Mark C. Winters

Apr. 2015 · BenBella Books, Inc.

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Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.

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Gino Wickman, bestselling author of Traction, has a passion for helping people get what they want from their businesses. To fulfill that passion, he created the Entrepreneurial Operating System® (EOS), which helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a cohesive team. Wickman is the founder of EOS Worldwide, a growing organization of successful entrepreneurs collaborating as certified EOS Implementers to help people experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Thomas J. Bouwer has a passion for helping entrepreneurs and their leadership teams simplify, clarify and achieve their vision. In addition to starting and running three of his own companies in Turkey, Tom has worked with a diverse range of companies from start-ups to Fortune 50 companies. His nearly three decades of global management and consulting experience in multiple industries help him quickly identify and solve chronic issues that keep a company from achieving optimal success. As a teacher, facilitator and coach, Tom spends most of his time as a Certified EOS© Implementer—helping leadership teams implement EOS in their companies. He earned his B.A. from Hope College and MBA from the Fuqua School of Business at Duke University. When not delivering EOS workshops or keynote addresses, Tom is most likely walking his dogs or hiking in the mountains.