Unified Theory of Business Strategy

· Sentinel9 Pty Ltd
5 reviews

About this ebook

Unified Theory of Business Strategy (UTBS)

Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These are widely accepted as essential to business success. But describing these factors is not the same as making them happen.

What corporate executives and business owners increasingly need is a practical, workable approach to business strategy that is supported by theory (but not drowned in it). That is where this book comes in.

In Unified Theory of Business Strategy, Dr Rod Samimi combines theory and practice to give readers a solid understanding of how to formulate and implement a pragmatic business strategy. It includes a theoretical framework and applied interpretations, plus a detailed guide for compiling business plans. Using the Sentinel 9 multidisciplinary approach, the book configures an innovative way to look at business strategy.

Ratings and reviews

5 reviews
Susie Lawrence
February 16, 2021
This book promises to be a practical book about business strategy. And it is. But the author clearly has a great love of theory, and he includes enough theory to show why his practical ideas are likely to work. There were times when I found myself drowning in theory, particularly in the first chapter. But each time that happened, the author threw in an example or case study as some welcome relief. The practical examples helped me understand the theory and realise how it’s relevant in business.
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Ekaterina Ezhova
February 12, 2021
I’ve always believed that success in business is a happy accident experienced by a lucky few. Unified Theory of Business Strategy helped me realise I’ve got it wrong. Success in business isn’t about luck. It’s about careful planning, strategic thinking and consistent implementation. This book showed me that strategic thinking is a necessary (but not sufficient) ingredient for success. I’ve already started to apply its lessons in my own business. I can see great days ahead!
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Katharine Rae
February 10, 2021
I’m a busy business owner and I don’t have much time for theory. So, when a friend suggested I should read Unified Theory of Business Strategy, I wasn’t impressed. I opened the book out of duty to my friend, not because I thought I had anything to learn. But I was pleasantly surprised. The case studies are interesting and the chapter about business planning includes a lot of detail I’d never considered before. Since reading this book, I’ve changed my thinking about product marketing and distribution. I’m implementing a new approach with my sales funnel and I’m already seeing the payoff to my bottom line.
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About the author

Dr Rod Samimi has more than 30 years’ experience in direct business management, commercial advisory work and academic research in the engineering, construction and professional services sectors. He currently works in investment banking with direct private business involvement in industrial technology, educational services and software applications.

Rod’s corporate experience includes seven years in the oil industry, 10 years in manufacturing and construction, and over 10 years in business consulting and research. He has been involved in various business operations, including mature steady-state, distressed restructuring, growth and expansion, and start-ups. 

Rod has also been involved in international mergers and acquisitions across Australia, Asia, Europe and the Middle East. He has a wide range of experience raising equity and debt capital in international markets. He participates on the boards of a number of private entities, with direct operational involvement. 

Unified Theory of Business Strategy is the culmination of more than 10 years’ postdoctoral research, both independently and within large institutions. Rod brings to the book an innovative blend of academic training and direct practitioner experience, across both physical industries and professional services.

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