Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business

Olga Mizrahi

nën 2014 · Red Wheel/Weiser

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"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.

You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you:

• Figure out what makes you and your business truly different.
• Discover the secrets of “SoLoMo” marketing, both online and off.
• Spruce up your Web and mobile presence by learning to love analytics.
• Walk boldly into the future by embracing social media and customer reviews.

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Marketing message expert Olga Mizrahi has worked as a change agent, serving as the first in every one of her previous positions, both in the corporate world (for companies such as PIMCO and Dole) and in academia. After earning her MBA from Pepperdine University, Olga started a successful agency, ohso! Design. Olga served on the PBS SoCal Interactive Advisory Board, the California Women’s Conference Advisory Board, and the Women’s Business Council of the Long Beach Chamber. She lives in Long Beach, California, with her husband and daughter.