Opening a Restaurant Or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study : with Companion CD-ROM
About this ebook
A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers, and others about your operations and goals. Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.
The CD-ROM will cover the following subjects: Elements of a Business Plan, Cover sheet, Statement of purpose, The Business, Description of The Restaurant, Marketing, Competition, Operating procedures, Personnel, Business insurance, Financial Data, Loan applications, Capital equipment and supply list, Balance sheet, Breakeven analysis, Pro-forma income projections (profit & loss statements), Three-year summary, Detail by month, first year, Detail by quarters, second and third years, Assumptions upon which projections were based, Pro-forma cash flow, Supporting Documents, For franchised businesses, a copy of franchise contract and all, supporting documents provided by the franchisor, Copy of proposed lease or purchase agreement for building space, Copy of licenses and other legal documents, Copy of resumes of all principals, Copies of letters of intent from suppliers, etc.
1. What is a business plan? -- Why do I need a plan? -- How you can benefit -- Great risks, great rewards -- No profits, no reason -- Who should review your business plan -- Other outside advisors and consultants -- Who will use your business plan -- Confidentiality/non-disclosure agreements -- What interested parties should find in your plan -- Your family -- Your partners -- Your lender -- Your investors -- Your partners -- Your employees -- Your suppliers -- 2. Who should write your business plan? -- But I only want to be a restaurateur -- Web-based advice -- Business plan classes -- Local classes -- Online classes -- Teleclasses -- Seminar workshops -- Software-specific classes -- Books -- Software programs -- 3. Hiring a business plan writer -- What it will cost you -- Searching for a business plan writer -- Tell them what you need -- Tell them what you want -- Tell them when you need it -- Tell them what resources you have -- Write an RFP -- If I could only write an RFP -- Contracts and agreements -- Confidentiality/non-disclosure clauses -- 4. Business plan software -- Too good to be true -- Try before you buy -- Your software choices -- Accounting software -- Word processing software -- Spreadsheet software -- Presentation software -- More free templates -- Business plan-specific software -- Popular business plan packages -- Stand-alone products -- Template products -- For Mac users -- Online planning -- Still don't know what to buy?; 5. What does a good business plan contain? -- Standard business plan format -- Cover page -- Table of contents -- Executive summary -- Background information -- Personal resources -- Financial resources -- Business concept -- Mission statement -- Business goals and objectives -- Short-term -- Long term -- General description of business -- Description of products/services -- From your lists to your plan -- Management structure and organization -- Your management team -- Your key personnel -- Outside support -- Management philosophy -- Organizational chart -- The next three big sections -- Coming to a conclusion -- Support documents -- Let's jump back -- 6. Writing a feasibility analysis -- Hiring a study consultant -- Preparing your analysis -- Concept analysis -- Location analysis -- Have concept, need location -- Have location, need concept -- Should I buy someone else's restaurant? -- Execution analysis -- Fine-tuning your idea -- Financing needs -- Does it make good fiscal sense? -- Capturing your fair share -- Problems and solutions -- Entrepreneurs aren't superheroes -- Not enough strength -- Do I need it and can I afford it? -- Do-it-yourself feasibility studies -- Writing your feasibility analysis -- Your software can help -- What to do if the answers are negative -- 7. Your marketing plan -- Market analysis -- The food service industry -- Your territory -- Your location -- Your competition -- Your customers -- Your ideal customer -- Your customer's needs -- Establishing the need -- Your solutions -- Your niche -- Your brand -- Your outreach -- Developing your advertising -- Advertising budgets.; 8. Financial data -- Your financial management plan -- Starting-out needs -- Operating budget -- Loan application -- Capital equipment and supply list -- Crunching more numbers -- Balance sheet -- Break-even analysis -- Income projections -- Pro-forma cash flow -- 9. Researching your business concept -- Researching your market and competition -- Location, location, location -- Location = customers -- Building your own -- Buying an existing business -- Buying costs -- Leasing space -- Geographically-based research -- Observation techniques -- Ask questions -- How will I know if I'm on the right track? -- Getting organized -- Create a research list -- Assumptions are not conclusions -- Types of research -- Primary research -- Secondary research -- Ask for help -- The art of asking for research help -- Hiring research help -- Hire a financial expert -- 10. Writing your plan -- Gather your data -- "Blank screen, go away" -- Coping with writer anxiety -- Writing formally -- Using an outline format -- The most important advice -- 11. Getting your plan "published" -- Making a great presentation -- Ready to print -- Paper, please -- Holding it all together -- While you are at the office supply store ... -- Assembling your plan -- 12. Mini strategic plans -- Internal business plans -- 13. Revising and updating your business plan -- Plan B -- Keeping your plan fresh and viable -- Should you rewrite your plan? -- 14. Business plan writing resources -- Accounting -- Advertising -- Books, magazines and software -- Business structure -- Feasibility study resources -- Financial planning for restaurants -- Food service industry publications -- Government resources -- Industry demographics and research -- Research methods -- Restaurant owner support -- Small business development and support -- Training classes, seminars, workshops and Web-based education -- Trade associations -- Start-up expense worksheet -- 15. Sample business plan.
Ratings and reviews
- Flag inappropriate
- Show review history
