An Introductory Guide to Digital Marketing

Simplilearn

Dec 2019 · Simplilearn eBooks Book 1 · IndraStra Global

About this ebook

Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day.

As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting.

Ratings and reviews

May I put a "minus two stars"? This is worst than a side hustle, this is a "digital pamphlet" of only 38 pages with four pages blank! The author is basically offering 4 online courses in different platforms, for me this is a violation of Google policies. Anyway, the author is taking advantage of Google platform to bait readers in authors recommended courses. There is no real information, this is just a maketeer using a pamphlet for selling something else. Please Google enforce your rules and require mandatorily to all authors a minimum quota of 100 pages and each page with at least 5 paragraphs.

18 PAGES PDF JUST ONLY BASIC INFORMATION INVOLVED NOT DIP INFORMATION INVOLVED 1. SOCIAL MEDIA MARKETING 2. CONTENT MARKETING 3. MOBILE MARKETING 4. WEB ANALYST 5. PPC AND CPC 6. SEO FREE PDF

Good short intro to Social Media Marketing

About the author

Simplilearn, the world’s #1 Online Bootcamp, is a leader in digital skills training, focused on the emerging technologies that are transforming our world including data science, AI, project management, digital marketing, and more. The company has helped more than 1,000,000 professionals across 150 countries to upskill, get trained, and be prepared for the digital future. 

Debarghya Das is a Senior Graphic Designer at Simplilearn.