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In Small by Design: The Entrepreneur’s Guide For Growing Big While Staying Small, entrepreneur David Feldman reveals how small businesses can make a major impact with a minimalist mindset. The value a company creates is not a function of its size, and according to Feldman, the clutter of conventional growth often crowds out actual impact. It’s far better to assemble the truly essential resources and learn to apply them well, all while staying deliberately, intentionally, and proudly small by design.
Small by Design is not for companies hoping to appear bigger than they are; it’s about becoming confident in their small size and being proud of that choice. Staying small often lends itself to a competitive advantage, and though this doesn’t happen automatically, neither does mimicking the strategies of multinationals.
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David Feldman is the founder of 3 Owl, an award-winning creative agency that creates nimble brand identities and elegant digital experiences to equip clients for success. With a small core team and a seasoned team of contractors, 3 Owl has generated tens of millions of dollars in added revenue for Fortune 500 and small business clients, transformed communities, and helped address the largest public health crisis in a century. In addition to being a regular writer for Forbes, he is a popular guest lecturer in marketing at Emory University’s Goizueta Business School, where he earned a unique dual degree in music and business. Feldman currently resides in Atlanta, GA.
