To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.
TABLE OF CONTENTS:
- A Five-Step Process For Conducting User Research
- A Closer Look At Personas: What They Are And How They Work
- A Closer Look At Personas: A Guide To Developing The Right Ones
- All You Need To Know About Customer Journey Mapping
- Facing Your Fears: Approaching People For Research
- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study
- How To Run User Tests At A Conference
After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?
TABLE OF CONTENTS:
• What 22 Billion Email Newsletters Tell Us About Designing For Email
• From Monitor To Mobile: Optimizing Email Newsletters With CSS
• Improve Your Email Workflow With Modular Design
• Size Matters: Balancing Line Length And Font Size In Responsive Web Design
• How To Raise Your Email Above Inbox Noise
• Designing The Words: Why Copy Is A Design Issue
• How To Use Email To Alienate Your Users
• Email Marketing For Mobile App Creators
• How To Create A Self-Paced Email Course
The key to successful projects and products are the people behind them. Have you ever found yourself wondering how these thinkers and creators of the Web actually work, and how they tackle their projects? Where do they seek inspiration, and what are the lessons they have learned in the course of their careers? With the help of this eBook, we want to focus on the people behind the names for a change. After all, what could be more insightful than giving them a chance to share their stories?
This eBook covers both the designer's as well as the entrepreneur's point of view and is sure to provide you with valuable advice that you can easily incorporate into your own workflow when working with your clients. From structuring meetings to managing dissent and staying connected even after the project has ended, the authors of this eBook cover a variety of aspects to consider before, during and after a project. As you will see, it's the small things that make a big difference.
TABLE OF CONTENTSGetting Engaged written by Andy Rutledge How To Build Long-Term Client Relationships written by Jeremy GirardKeys To Better Communication With Clients written by Jeremy GirardGuidelines For Successful Communication With Clients written by Sam BarnesEffective User Research And Transforming The Minds Of Clients written by Leonard SouzaWhy Account Managers Shouldn't Prevent Designers From Speaking To Clients written by Paul BoagHow Do You Deal With Overstressed, Irrational Clients? An Entrepreneur's View written by Brian ScordatoHow To Sell The Value Of Mobile To Clients written by Mark ReevesEncouraging Better Client Participation In Responsive Design Projects written by Andrew Clarke