User Experience, Practical Techniques: Volume 2, Volume 2

Smashing Magazine
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By now, all good designers and developers realize the importance of Usability for their work. Usable websites offer great user experience, and great user experience lead to happy customers. This eBook features 6 selected articles on user interface engineering and innovative techniques in Web Design, which will help you improve your websites user experience and satisfy your visitors, with smart design decisions.

TABLE OF CONTENTS
- Improve The User Experience By Tracking Errors
- Designing Drop Down Menus: Examples And Best Practices
- New Approaches To Designing Log In Forms
- 9 Common Usability Mistakes In Web Design
- Horizontal Navigation Menus: Trends, Patterns And Best Practices
- Innovative Techniques To Simplify Sign Ups and Log Ins
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Additional Information

Publisher
Smashing Magazine
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Published on
Dec 31, 2012
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Pages
145
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ISBN
9783943075328
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Language
English
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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 User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead.


To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings along. Learning to identify potential research partners and finding the right questions to ask during an interview thus is part of this eBook — as well as presenting your findings und using them to iterate on your products’ designs. If you feel that you and your team make a lot of decisions based on assumptions, then this eBook is your jump start into a more user-centered design process. Find the techniques that fit into your workflow and start to discover the actual problems — and unmet needs — of potential users firsthand.


TABLE OF CONTENTS:

- A Five-Step Process For Conducting User Research

- A Closer Look At Personas: What They Are And How They Work

- A Closer Look At Personas: A Guide To Developing The Right Ones

- All You Need To Know About Customer Journey Mapping

- Facing Your Fears: Approaching People For Research

- Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

- How To Run User Tests At A Conference

HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product.

After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge?

TABLE OF CONTENTS:

• What 22 Billion Email Newsletters Tell Us About Designing For Email

• From Monitor To Mobile: Optimizing Email Newsletters With CSS

• Improve Your Email Workflow With Modular Design

• Size Matters: Balancing Line Length And Font Size In Responsive Web Design

• How To Raise Your Email Above Inbox Noise

• Designing The Words: Why Copy Is A Design Issue

• How To Use Email To Alienate Your Users

• Email Marketing For Mobile App Creators

• How To Create A Self-Paced Email Course

WordPress is without a doubt the most popular Web software among online publishers. But did you know that there are thousands of plugins and techniques available which you can use to extend WordPress well beyond its potential and transform your site into almost anything you can imagine?

If you want to find out how to extend the limitations of WordPress, this Smashing eBook 10: WordPress Essentials for advanced beginners will help you improve your capabilities, so you can take full advantage of its flexibility. This eBook is packed with copy paste coding snippets and provides practical advice, such as useful techniques for creating your own plugins, adding menus as well as sub menus, and also how to avoid problems with JavaScript and CSS. Find out how to use AJAX and extend the possibilities of WordPress by integrating custom HTML5 tags. With the help of these articles, you will be sure to achieve a good command of better image management and learn how to build media heavy sites, how to integrate Facebook and receive the best tips about the latest developments in WordPress. The advanced tips for WordPress developers provided in this eBook will certainly cater for maximizing the success of your site.

TABLE OF CONTENTS

- Building WordPress Themes You Can Sell
- Developing WordPress Locally With MAMP
- The Developers Guide To Conflict Free JavaScript And CSS In WordPress
- Interacting With The WordPress Database
- How To Create A WordPress Plugin
- How To Integrate Facebook With WordPress
- How To Use AJAX In WordPress
- Better Image Management With WordPress
- Using HTML5 To Transform WordPress TwentyTen Theme

The key to successful projects and products are the people behind them. Have you ever found yourself wondering how these thinkers and creators of the Web actually work, and how they tackle their projects? Where do they seek inspiration, and what are the lessons they have learned in the course of their careers? With the help of this eBook, we want to focus on the people behind the names for a change. After all, what could be more insightful than giving them a chance to share their stories?

The authors of this eBook had the occasion to sit down with experienced influencers and successful designers for a row of interviews in which they provide first-hand insights into their very own workflows, habits and strategies. WordPress co-founders Matt Mullenweg and Mike Little are among them, JavaScript evangelist Doug Crockford, IDEO's Duane Bray, Meetup's vice president Andres Glusman, as well as many other creative minds from design, UX and startup branches. Their insights and stories are not only truly inspiring, but also contribute to giving this fast-moving, tech-driven Web industry a more familiar face.

TABLE OF CONTENTS

How I Work: Doug Crockford on JavaScript written by Jacob Cook How I Work: IDEO's Duane Bray On Creating Great Digital Experiences written by Jacob CookHow I Work: Meetup's Andres Glusman On The Power Of UX And Lean Startup Methods written by Jacob CookCopying Others Is Not The Answer written by Robert Bowen"Be Careful: Trends Come And Go" written by Leona Hu"Be Humble, Be Honest, Don't Be Afraid To Fail" written by Leona HuWordPress: How It Came To Be And Where It's Heading written by Alex MossInterview With Nadine Chahine: The Art And Craft Of Arabic Type Design written by Iris LješnjaninAsk The Expert — A Chat About Art, Design, Computers And Education With Milton Glaser written by Jad Limcaco

A fruitful and balanced cooperation with clients is the dream of every designer. However, to bring this dream to reality, designers constantly need to prepare for the various challenges that different clients tend to bring along. But what can you do to generally improve the collaboration with your clients and — on a long-term basis — foster stable relationships in which both parties are actually pulling in the same direction?

This eBook covers both the designer's as well as the entrepreneur's point of view and is sure to provide you with valuable advice that you can easily incorporate into your own workflow when working with your clients. From structuring meetings to managing dissent and staying connected even after the project has ended, the authors of this eBook cover a variety of aspects to consider before, during and after a project. As you will see, it's the small things that make a big difference.

TABLE OF CONTENTS

Getting Engaged written by Andy Rutledge How To Build Long-Term Client Relationships written by Jeremy GirardKeys To Better Communication With Clients written by Jeremy GirardGuidelines For Successful Communication With Clients written by Sam BarnesEffective User Research And Transforming The Minds Of Clients written by Leonard SouzaWhy Account Managers Shouldn't Prevent Designers From Speaking To Clients written by Paul BoagHow Do You Deal With Overstressed, Irrational Clients? An Entrepreneur's View written by Brian ScordatoHow To Sell The Value Of Mobile To Clients written by Mark ReevesEncouraging Better Client Participation In Responsive Design Projects written by Andrew Clarke

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