Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories
Nov 2009 · Jones & Bartlett Publishers
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422
Pages
About this eBook
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
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About the author
President, Social Marketing Services, Inc, Mercer Island, Washington
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