Social Profit Canvas: Starting Point for Social Profit and Value

Marc Vermeulen · Anke Vroomen · Mark Wolbert · Jaap Hoenderdos · Harlan Cloete · Toni van Niekerk, · Erwin Schwella

Mar 2022 · African Sun Media

About this eBook

Organizations in the public domain must be of value for the citizen, being a tenant, client, patient, student, etc. Foundations, corporations, associations, they all have the intention to make social profit and avoid financial loss. What is the real value and how do these organizations contribute? Social profit and value, that is where this book is about. We present a new method to visualize and assess this profit. The Social Profit Canvas aims to empower two things: increase result and impact, and effect a change towards a ‘bottom-up-approach’. This book will lead and support professionals in the sector to achieve these goals. Marc Vermeulen and Anke Vroomen describe the developments in the public domain and explore the use of the Social Profit Canvas model, including measuring and decision making in respect of public value. The Social Profit Canvas is developed together with Mark Wolbert and Jaap Hoenderdos from WHISE (company for social profit creation) based on their practical experience combined with the scientific knowledge of TIAS (School for Business and Society). 

About the author

Marc Vermeulen is a professor of strategy for not-for-profit organizations at TIAS, School for Business and Society/Tilburg University.

Anke Vroomen is a researcher in the field of social profit and value.

Mark Wolbert is the director of WHISE and adds new directions for social issues.

Jaap Hoenderdos is a developer at WHISE and converts complex problems in simple solutions.

Harlan Cloete is a research fellow / facilitator: Public Administration and Management at the University of the Free State in Bloemfontein. He considers himself an activist academic and engaged active citizen.

Toni van Niekerk is a Futurist. Her consultancy, Glaucus Globe, delivers future scenario blueprints assisting organizations to navigate through and around global changes and shifts.

Erwin Schwella is an emeritus professor of Public Leadership at Stellenbosch University and the founding Dean of the newly established School of Social Innovation at Hugenote Kollege, Wellington.