Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Kaufmann, Hans Ruediger · Panni, Mohammad Fateh Ali Khan

thg 1 2017 · IGI Global

Giới thiệu về sách điện tử này

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Giới thiệu tác giả

Hans Kaufmann is currently Full Professor in Marketing in the School of Business of the University of Nicosia after appointments as manager, consultant and academic in 5 European countries. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.

Mohammad Fateh Ali Khan Panni is an Assistant Professor in the School of Business at City University, Bangladesh. He has an MPhil degree (by research) in the area of marketing from Multimedia University, Malaysia. He has published many research articles in the area of consumerism, CRM, CKM, brand loyalty, online shopping behavior, internet banking green consumer behavior index and educational marketing etc. in numerous international journals like JLERI, IJBEP, IJECRM, WJBAM, JIKM, IJTEM, Amfiteatru Economic. Currently, he is a research committee member of three different research interest committees such as marketing, ethics and social responsibility and green economy consortium of Euromed Research Business Institute (EMRBI). He is also regularly involved as a track chair of Annual Euromed Conferences. He regularly reviews paper for different international refereed journals and has already served as a reviewer in AJBM, AJAR, WREMSD, IJEBR, AJMM, JIKM etc. He has co-edited two edited reference books-one on customer centric marketing strategies and the other on consumerism (IGI Global Publication). He is an editorial team member of African Journal of Marketing Management (AJMM) (Academic Journal series) and a listed reviewer of Journal of Information and Knowledge Management (JIKM) (World Scientific Publication). [Editor]