Starting a Business For Dummies: Edition 3

Colin Barrow

2011年3月 · 書商：John Wiley & Sons

關於本電子書

A best-selling guide from British business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running.

Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed.

In addition to straightforward advice on all the business basics, this new and improved third edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online to help readers make the move from employee to successful entrepreneur.

Starting a Business For Dummies, 3rd Edition features new and updated content on:

• Finding funding and business support in challenging times
• Trimming costs, increasing margins and budgeting for beginners
• Setting-up a home based business
• Starting-up online, or creating an online presence for an existing business
• Spotting financial cycles and preparing for economic ups and downs
• Using the latest technology efficiently and profitably
• Entering new markets, finding new products, diversification, forming partnerships and going global

關於作者

Colin Barrow was, until recently, Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into twenty languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal.
Thousands of students have passed through Colin’s start-up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is on the board of several small businesses, is a University Academic Governor, and has served on the boards of public companies, venture capital funds, and on Government Task Forces.