About this ebook
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
About the author
HARALD DOLLES Senior Research Fellow, German Institute for Japanese Studies, Japan AXÈLE GIROUD Senior Lecturer in International Business, Bradford University School of Management, UK HANS JANSSON Professor of International Marketing, Baltic Business School, University of Kalmar, Sweden ULRICH JÜRGENS Senior Researcher, Social Science Research Centre, Berlin (WZB) and Adjunct Professor of Political Science at the Free University of Berlin, Germany ARI KOKKO Professor, European Institute of Japanese Studies, Stockholm School of Economics, Sweden JIATAO LI Associate Professor of Strategy and International Business, Department of Management of Organizations, School of Business and Management, Hong Kong University of Science and Technology, Hong Kong HAFIZ MIRZA Professor of International Business at Bradford University School of Management, UK ALEXANDER T. MOHR Lecturer of International Business and Management, School of Management, University of Bradford, UK HIROSHI ONO Associate Professor, European Institute of Japanese Studies, Stockholm School of Economics, Sweden JONAS F. PUCK Lecturer, Department of International Management, University of Erlangen-Nuremberg, Germany GORDON REDDING Director, Euro-Asia and Comparative Research Centre, INSEAD, France ROLF REHBEHN Founder of the Management Consultancy REHBEHN-IPSS, Germany FRED ROBINS Lecturer and Researcher, Adelaide Graduate School of Business, Adelaide University, Australia ANDREW J. STAPLES Ph.D. Candidate and Lecturer in Japanese Studies, School of East Asian Studies, University of Sheffield, UK KENJI SUZUKI Associate Professor, European Institute of Japanese Studies, Stockholm School of Economics, Sweden JING YU YANG Ph.D. Candidate, Department of Management of Organizations, Hong Kong University of Science and Technology, Hong Kong
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