Strategic Management of Health Care Organizations: Edition 6

Linda E. Swayne · W. Jack Duncan · Peter M. Ginter

xul. de 2012 · Vendido por John Wiley & Sons

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The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value.

As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and external) and lessons on implementation; with additional discussionssion of organizational capability, deeper treatment of sustainability and corporate social responsibility and more coverageof the sources of organizational inertia and competency traps.

This edition is rich in new examples from real-world health care organizations. Chapters are brought to life by the 'Introductory Incidents', 'Learning Objectives', 'Perspectives', 'Strategy Capsules', useful chapter summaries; and questions for class discussion. All cases and examples have been updated or replaced. In this edition the teaching materials and web supplements have been greatly enhanced, with power-point slides, to give lecturers a unique resource.

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Peter Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization & Policy in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.

W. Jack Duncan is Professor and Univeristy Scholar in Management in the Graduate School of Management and Professor of Health Care Organization & Policy and Senior Scholar in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.

Linda E Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administratioinand Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte.