About this ebook
—William L. Roper, MD, MPH, Dean, School of Public Health
The University of North Carolina at Chapel Hill, from the Foreword
The six chapters and fifteen cases contained in this book challenge students to ask the appropriate questions and stimulate their thinking about public health leadership and management.
The chapters provide the student with:
- a framework and tools for case analysis, and
- the important environmental context of the health care system in general and public health systems specifically.
The 15 public health case studies:
- are all based on actual situations faced by real public health leaders
- encompass all of the core disciplines in public health
- are geographically diverse, and include international content, and
- provide substantial detail that immerses the student in meaningful decisional simulations.
The situations presented by each case are vivid and provide not only a basis for practicing professional public health judgments but also provide a lasting impression that aids in retention of the lessons learned.
About the author
Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.
