Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA

David Mager · Joe Sibilia

Nov 2009 · Berrett-Koehler Publishers

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Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Through illustrative examples from a wide variety of industries, this book shows how to: • Design sustainable products • Green your facilities • Find green vendors • Use renewable energy • Reduce harmful emissions • Recycle waste products, and more The emphasis is on practicality—stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization. enough

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David Mager has helped over 300 Fortune 500 and entrepreneurial companies become green profitably and recently worked as an advisor on sustainability issues to the Obama Transition Team.

Joe Sibilia is chief visionary officer and part owner of CSRwire.com—an online newswire that distributes news about sustainability and social responsibility to over a million professionals in more than 200 countries.