Designing the Editorial Experience: A Primer for Print, Web, and Mobile

Sue Apfelbaum · Juliette Cezzar

Mar 2014 · Rockport Publishers

About this ebook

In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.DIV/divDIVWith so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts —and digital strategists too— about what is constant and what is changing in the field./divDIV/divDIVInside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences./div

About the author

Sue Apfelbaum is a writer, editor, and consultant who works with brands to create meaningful content experiences. Based in New York, she was formerly the editorial director for AIGA, the professional association for design, and editor ofRESmagazine. She writes about design forCommunication Arts,Surface,Adobe, and Red Bull Music Academy.DIV/divDIVDIVJuliette Cezzar is a designer, author, and educator based in New York City. She is the Director of the BFA Communication Design and BFA Design & Technology programs atParsons / The New School.She is the author-designer of four books:Office Mayhem(Abrams),Paper Pilot,Paper Captain, andPaper Astronaut(Universe / Rizzoli).http://juliettecezzar.com/divDIV/div/div