The Complete Idiot's Guide to LinkedIn: Develop Your Business or Career with the Preeminent Professional Network

Susan Gunelius

Apr 2012 · Sold by Penguin

About this ebook

Develop your business or career with the pre-eminent professional network

Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide® to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn super-users and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on:
 
• Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals
• The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook
• Finding the right people, making the right introductions, and growing and managing networks
• Finding and communicating with LinkedIn Groups to help achieve individual business goals
• Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales

About the author

Susan Gunelius has been in marketing for more than 20 years, and has served as lead director of marketing programs for companies across the world. Susan has written several books on business, including 30-Minute Social Media Marketing, Blogging for Dummies, and Content Marketing for Dummies. She has written numerous articles for Business Insider and has given countless interviews online and on television and radio about marketing, branding, and social media. Susan is also a passionate philanthropist, and is a member of the Florida Coalition Against Human Trafficking Rescue and Restore Group for Orlando, and president of the Central Florida chapter of the nonprofit Stuffed Animals for Emergencies.