Ten Types of Innovation: The Discipline of Building Breakthroughs
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Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.
- Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
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Larry Keeley (www.monitortalent.com; Cambridge, MA) is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world's leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.
Bansi Nagji is a senior partner of Monitor Group, one of the world’s leading consultancies. He is leader of the firm's global innovation practice and has direct responsibility for many of Monitor's largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of Harvard Business Review. He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France.
Helen Walters is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conference’s official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including Design Observer, Fast Company and Core77.com.
