Sobre aquest llibre
What in the world is an acid test ratio, and what does chemistry have to do with anything? How can you talk about your chase demand strategy, per request of the board, if you have no idea what they’re talking about? The business world today consists of a constantly growing range of terminology that not even the brightest and most confident MBA graduates can improvise their way through without a thorough understanding of what they’re talking about.
The AMA Dictionary of Business and Management explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more--all the crucial ideas that have transformed business practices and management science in the past 25 years. This book covers a vast range of terminology from all areas of business including:
- management,
- strategy,
- finance,
- human resources,
- economics,
- marketing,
- sales,
- insurance,
- and international business.
With the clear, authoritative explanations of more than 6,000 key business terms as well as longer entries for ideas needing more elaborate explanations, The AMA Dictionary of Business and Management supplies the depth and clarity needed to better understand the expansive and complex business world of the twenty-first century.
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Sobre l'autor
GEORGE THOMAS KURIAN is president of the Encyclopedia Society, an international group of encyclopedists and knowledge builders who have produced more than 61 encyclopedias, dictionaries, atlases, chronologies, and other reference works.
