The Agent's Edge: Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate
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Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.
In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:
- How to Win Every Listing Interview
- Marketing Yourself and Your Listings to Succeed
- Tapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)
- Strategically Putting the “Agent” in Real Estate Agent
- Turning Tired Old Techniques into Cutting Edge Strategies That Work
- The Big Pay-off That Makes Real Estate More than a Great Career
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Jordan Cohen is the five-time #1 RE/MAX agent in the world (as of 2022), and RE/MAX is the world’s largest and most recognized real estate brand. His clients have included over 150 professional athletes like Anthony Davis, Pete Sampras, Jared Goff, Aaron Donald, and NFL hall-of-famer Marcus Allen, as well as famous actors like Sylvester Stallone and Taylor Lautner, rock stars like Bret Michaels and KISS’s Tommy Thayer and billionaire Hollywood moguls. In 2019, he was declared the first winner of the Inman top luxury agent award in the United States for all real estate companies. More than 500,000 people follow him on Instagram (@jordancohen1) to admire his listings and seek his advice on breaking into the real estate game.
