The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

Steve Anderson · Karen Anderson

jul 2019 · Morgan James Publishing

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“A perceptive look at [the] Amazon founder’s annual shareholder letters, extracting 14 key ‘growth principles’ that [businesses] can use to scale up.” —Publishers Weekly

Jeff Bezos created Amazon, the fastest company to reach $100 billion in sales ever, making him the richest man in the world. Business owners marvel at Amazon’s success, but don’t realize they have the answers right at their fingertips as Bezos reveals his hidden roadmap in his annual letters to shareholders. For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful?fast!

“So much of what Steve Anderson has uncovered about Jeff Bezos and Amazon reminds me of the legacy of Walt Disney. Walt had a vision and made it happen; Jeff had a vision and made it happen; and you, too, can make your vision happen—and make it happen faster and easier using the principle’s Steve has laid out in The Bezos Letters.” —Lee Cockerell, former executive Vice President of Walt Disney World Resorts and author of Creating Magic: Common Sense Business Strategies from a Life at Disney

“If you ever wanted a manual for building and growing your business, this is it.” —Dan Miller, New York Times–bestselling author of 48 Days to the Work You Love

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Karen Anderson, M.S. is an author, publisher, and direct response marketer whose fingerprints are all over New York Times, USA Today, and other bestselling books. For the past 30+ years, she’s helped entrepreneurs and businesses clarify and communicate their messages, grow their businesses, and increase their reach using the power of a book. She grew up as an “insurance brat” and spent weekends with her dad looking behind buildings and parking lots checking for potential risks.