The Challenger Sale: How To Take Control of the Customer Conversation

Matthew Dixon · Brent Adamson

oct 2012 · Penguin UK

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THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!

What's the secret to sales success?

If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
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'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review

'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review

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Matthew Dixon is a managing director with the sales and marketing practice of the Corporate Executive Board in Washington, DC.He holds a Ph.D. from the Graduate School of Public and International Affairs at the University of Pittsburgh.

Brent Adamson is Senior Director of Member Advisory Services for the Sales, Marketing, and Communications Practice at the Corporate Executive Board.Brent joined CEB from the University of Michigan Ross School of Business, where he received his MBA.