The Company Culture Challenge

David Russell · Robert Betzel

gush 2011 · eBookIt.com

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Zappos was broke in 1999 and in 2009 sold itself to Amazon for $1.2 BILLION. How did they do it? Zappos CEO Tony Hsieh says they succeeded then and now because of his laser focus on developing a superior company culture.
The question is, how can YOU do it? This book, The Company Culture Challenge, does more than tell you how. It gives you a step-by-step strategic plan to transform your organization into a high profit leader as you learn how to fully engage your employees and serve your clients so well they can't live without you.
Where did it come from? Sick of ideas and random strategies offered by other authors, entrepreneurs David Russell and Rob Betzel developed this 7-step process to transform any company culture into a team of people who take ownership for making certain clients are happy. And happy customers drive faster growth and higher profits.
Do not wait. This system is a game changer for any leadership team willing to implement it. In The Company Culture Challenge, these two business zealots have done the work for you. Leaders who follow their straightforward step-by-step system will transform slackers into superstars and casual customers into loyal evangelists. This is crucial information for companies of all sizes because customers have more options than ever, and you need them to think only of you.

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Robert Betzel’s 15 years of experience in the Information Technology field has always focused on the client experience. As President and CEO of Infinity Network Solutions, Inc., Rob serves his employees and clients by focusing on how to maximize today’s technology and be ready for tomorrow’s. Infinity Network Solutions, Inc. is one of the largest IT services firms in Middle Georgia with its own in-house 24X7X365 helpdesk and data center. Their focus on providing fixed fee IT services and IT infrastructure as an operating expense makes them unique in their market. Rob is a graduate of Georgia College and State University with a B.S. in Information Technology Management. As an active member of the local community, he serves as an advisor to the schools of Informational Technology at both Macon State College and Central Georgia Technical College, as a member of the IT advisory board for the Tubman African Museum, is an active member of SERTOMA of Macon and several local chambers of commerce. Rob has spoken to many groups on current and emerging IT trends including Disaster Recovery Planning, Clouding Computing, Outsourced IT, Hardware, Software and Infrastructure as a Service. Rob serves as a senior advisor to many CEOs of privately held businesses in Georgia.