The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions

Larisa Lovelady

Jan 2011 · Atlantic Publishing Company

About this eBook

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. That's millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business.

This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book, you will learn about the old methods of direct marketing and why, despite their time consumption and lack of detail, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche, and then sign up for AdWords and begin posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign.

The worldâe(tm)s top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are fundamentals every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to work as a top-paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Ratings and reviews

Whether you are a small or lager business owner, a writer, or even a blogger, Google Adwords is an easy and smart way to take your business into a whole new direction. I have seen the Adwords information on blogger, but I never actually knew what exactly it was about until I read The Complete Guide to Adwords that I received courtesy of Atlantic Publishing. Author Larisa Lambert consults on advertising, marketing, publishing, and other business endeavors, and has helped businesses grow by using Google Adwords. For any successful business, getting the word out about your company takes time and with the world-wide-net, you can successfully market your business. You can create an ad with Adwords and display it on the Google network, therefore bring new visitors and potential customers to your site. The author briefly catches you up with the history of Google Adwords. In chapter two, you’ll learn about ad campaigns, your target audiences, cost-per-click, keywords, and landing pages. Set goals for your business and setup a creative marketing campaign using such techniques as branding and text ads. Being a blogger, I have always been curious about Adwords and when I saw this book was up for review I had to signup for it. It is written in simple terms for any non-technical person to understand. I recommend the book for anyone who has a business or a blog.

Online advertising & digital marketing in general are constantly evolving, so naturally, Google's flagship advertising platform is also consistently changing. Most books on the subject date themselves almost instantly, and while this title is no exception, it is built to be one of the more enduring titles. Lambert focuses largely on how AdWords can facilitate fundamentally smart online advertising. With a strong understanding of fundamentals, advertisers are positioned to make effective use of AdWords - even as Google changes the various tools offered within the platform.

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About the author

Larisa Lambert writes, edits, and consults on advertising, marketing, publishing and business endeavors, and strategy. She also develops and manages business, communications, training, and promotions projects. As a partner in her familyâe(tm)s business since 1997, she has helped it grow from an idea to one of the largest privately held companies of its kind in her home state of Alabama. Lambertâe(tm)s favorite projects have included product launches, training organizations to communicate effectively with employees and markets, and working with individuals to make the most of their abilities. Helping people and businesses one-by-one see and reach their potential and maximize their contribution for themselves, organizations, and society is her passion. She also loves driving with the windows down when it is cold, finding out what people really think, singing at the top of her lungs, laughing with her three boys, talking to strangers, and dessert.