The Complete Idiot's Guide to Branding Yourself: Tips and Techniques for Showing Who You Are and What You Can Do

Ray Paprocki · Sherry Beck Paprocki

maj 2009. · Prodaje Penguin

O ovoj e-knjizi

A brand new look at a time-tested business practice

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

• An in-depth understanding of the principles of successful brand building-in any context
• Practical tools to build and manage powerful relationships
• Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
• Advanced techniques to continually refine your unique personal brand

O autoru

Sherry Beck Paprocki is an award-winning author and editor. She has written several biographies and, in 2007, her book Oprah Winfrey: Talk Show Host and Magnate was placed on the honor list for Voice of Youth Advocates. Paprocki has written for several publications.

Ray Paprocki is the award-winning editor of Columbus Monthly and has won more than 30 local, state, and regional journalism awards. He has written for several magazines and newspapers, and is the author of five children's publications, a collection of personal essays, A Columbus State of Mind, and is also the coauthor of The Complete Idiot's Guide to Branding Yourself.