The Complete Idiot's Guide to Target Marketing: Get on Board with the Latest and Most Effective Techniques

Susan Friedmann

gush 2009 · Shitur nga Penguin

Rreth këtij libri elektronik

Twenty-first century tools and tactics to get the word out

You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn:

• Five easy steps to identify the most lucrative niche markets
• Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs
• Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas
• Highly-effective and low-budget advertising strategies and customer retention techniques

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Susan Friedmann is a marketing specialist with a focus on trade show strategies. With more than two decades of experience, Friedmann has consulted a wide range of companies, including many Fortune 500 businesses. She is the author of several published works, including How Women Can Find BIG Success in Small Niche Markets, 10 Steps to Making Your Show Leads Pay Off, and The Complete Idiot’s Guide to Target Marketing.