The Dynamics of Strategy: Mastering Strategic Landscapes of the Firm

Duncan A. Robertson · Adrián A. Caldart

Oct 2009 · OUP Oxford

About this eBook

As the life span of business models reduces, firms have had to review their strategic intent, develop strategic initiatives in fast and imaginative ways, and engage in major reorganization. This book examines the dynamics of strategy and helps to make sense of the processes of strategizing and organizing in a dynamic environment. The Dynamics of Strategy draws on theoretical perspectives that enable readers to describe and understand the dynamics of the firm's competitive landscape, the dynamics of the organizational landscape, and the interdependencies between these landscapes. The book combines research rooted in economics and organizational theory, and also builds on interdisciplinary studies using a wide range of research paradigms and methods. This broad range of theoretical perspectives allows a comprehensive analysis of the complex and multidimensional problems facing the contemporary fi rm. In order to help the reader connect sound theory with the reality of strategy, theoretical discussion is illustrated with case studies of fi rms from a wide range of industries. Written for managers and management students, The Dynamics of Strategy provides a roadmap to understanding the dynamics of organizing and strategizing.

About the author

Duncan Robertson is an Assistant Professor of Strategic Management at Warwick Business School, UK. He obtained his doctorate in strategic management at the Saïd Business School, University of Oxford, and his undergraduate degree in physics at Imperial College, University of London. He is a chartered accountant, having worked for KPMG in London, Australia, and New Zealand, and has corporate finance and strategy experience within Barclays plc and KPMG Corporate Finance, and has consulted for Unilever. He has held several college lecturerships within the University of Oxford and was appointed as a visiting scholar in the Management Department of the Wharton School, University of Pennsylvania, USA, and a visiting professor at Sun Yat-Sen University, People's Republic of China. He has been short listed for the Best Paper Prizes at the 2005, 2006, and 2008 Strategic Management Society conferences. Further details may be found at http://www.duncanrobertson.com/. Adrián A. Caldart is Head of the Business Policy Group at AESE Escola de Direcção e Negócios (Lisbon, Portugal). He has previously been an Associate Professor of Strategic Management at Warwick Business School, where he is currently an Associate Fellow, and has held management positions in the energy industry in corporate planning and corporate finance. His research focuses on corporate-level strategy in multinational enterprises. He received his PhD in Management from IESE Business School (Barcelona), and has been visiting professor and researcher in several business schools, including IESE (Spain), IAE and UCA (Argentina), and LBS (Nigeria).