The Elephant Catchers: Key Lessons for Breakthrough Growth
2017-09 · Pardavėjas „Hachette India“
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‘Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in elephants.’
• Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay?
• Does your sales force have as many hunters as it has farmers? Or is it dominated by a grizzly who just waits for the salmon to land in its mouth?
• In a fiercely competitive environment, are you really stepping ‘out of the box’ and learning from unusual sources?
In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore what organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder, and subsequently Chairman, of Mindtree Ltd, as well as practical advice on growth-related issues such as dealing with consultants or navigating strategy traps and M&As, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale.
The book leads you to evaluate:
• Is your organization’s infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism?
• Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay?
• Does your sales force have as many hunters as it has farmers? Or is it dominated by a grizzly who just waits for the salmon to land in its mouth?
• In a fiercely competitive environment, are you really stepping ‘out of the box’ and learning from unusual sources?
Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.
Apie autorių
SUBROTO BAGCHI co-founded Mindtree Ltd,one of India’s first software services start-ups, in 1999.Author of the bestsellers The High-Performance Entrepreneur, Go Kiss the World, The Professional, MBA at 16 and The Elephant Catchers: Key Lessons for Breakthrough Growth, Bagchi was acclaimed as India’s No. 1 bestselling business books’ author. His works have been translated into several languages, including Hindi, Marathi, Malayalam, Tamil, Kannada, Korean and Chinese. Bagchi now works full-time as chairman of the Odisha Skill Development Authority, where he believes his primary job is to sell.
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