The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

Thomas M. Koulopoulos‏

جنوری 2011 · فروخت کردہ بذریعہ Nicholas Brealey

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Invent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

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Thomas Koulopoulos is president of The Delphi Group, an Inc. 500 technology management and advisory company whose client list includes the Mayo Clinic, FBI, NYSE, Air France, CitiCorp, Apple, IBM, Microsoft, HP, Oracle, and others. A noted expert and author on business and technology innovation, he also is currently Executive Director at the Center for Business Innovation at Babson College and a frequent contributor to Forbes, BusinessWeek, NPR, and CNN.