The Innovator's Dilemma with Award-Winning Harvard Business Review Article ?How Will You Measure Your Life?? (2 Items)

Clayton M. Christensen

maio de 2012 · Harvard Business Review Press

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Get these bestsellers together: one of the most influential business books of all time—with a bonus HBR article that will inspire you to find meaning and happiness in your life by applying the principles of business

The Innovator’s Dilemma
His work is cited by the world’s best known thought leaders, from Steve Jobs to Malcolm Gladwell. In his bestselling book, The Innovator’s Dilemma, innovation expert Clayton M. Christensen introduced the world to the revolutionary principles of disruptive innovation--new rules for doing business in a rapidly changing environment. This business classic shows how even the most outstanding companies can do everything right—yet still lose market leadership. Every thoughtful business person--no matter your level or industry—should read this book to avoid a similar fate.

Offering both the successes and failures of leading companies as a guide, The Innovator’s Dilemma reveals how you can simultaneously do what’s right for the near-term health of your established business, while focusing enough resources on the disruptive technologies that ultimately could lead to its downfall. Ignore the innovator’s dilemma at your peril.

“How Will You Measure Your Life?” (BONUS HBR article)
At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In the award-winning Harvard Business Review article, “How Will You Measure Your Life?,” he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?

For the first time, get this article together with the bestselling book that established Clayton Christensen as one of the world’s most influential management thinkers.

Acerca do autor

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the author of seven books, including the bestselling The Innovator’s Dilemma and The Innovator’s Solution. He’s also a five-time recipient of the annual McKinsey Award for Harvard Business Review's best article, including 2010’s “How Will You Measure Your Life?” Christensen is the cofounder of four companies, including the innovation consulting firm Innosight. In 2011, he was named the world's most influential business thinker in the Thinkers50 ranking.