The Intelligence Revolution: Transforming Your Business with AI

Bernard Marr

2020 abu. · Kogan Page Publishers

Liburu elektroniko honi buruz

Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy.

We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business.

Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon.

Don't be left behind. Instead, discover how to turbocharge your business.

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Bernard Marr is a digital transformation, AI and big data guru and a bestselling author. A strategic performance consultant, he has worked with and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business models and strategies. A frequent keynote speaker, he also writes on the topic of AI and big data for various publications including Forbes, the Huffington Post and LinkedIn Pulse.