The Latte Factor: Why You Don't Have to Be Rich to Live Rich

David Bach · John David Mann

Mey 2019 · Simon and Schuster

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“A three-step process to financial freedom” from the #1 New York Times–bestselling author of The Automatic Millionaire (Jon Gordon, bestselling author of The Energy Bus).

Drawing on the David Bach’s experiences teaching millions of people around the world to live a rich life, this fast, easy read reveals how anyone—from zillennials to baby boomers—can still make his or her dreams come true.

In this compelling, heartwarming parable, Bach and his bestselling coauthor John David Mann (The Go-Giver) tell the story of Zoey, a twenty-something woman living and working in New York City. Like many young professionals, Zoey is struggling to make ends meet under a growing burden of credit card and student loan debt, working crazy hours at her dream job but still not earning enough to provide a comfortable financial cushion. At her boss’s suggestion, she makes friends with Henry, the elderly barista at her favorite Brooklyn coffee shop.

Henry soon reveals his “Three Secrets to Financial Freedom,” ideas Zoey dismisses at first but whose true power she ultimately comes to appreciate. Over the course of a single week, Zoey discovers that she already earns enough to secure her financial future and realize her truest dreams—all she has to do is make a few easy shifts in her everyday routine.

The Latte Factor demystifies the secrets to achieving financial freedom, inspiring you to realize that it’s never too late to reach for your dreams, proving once again that “David Bach is the financial expert to listen to when you’re intimidated by your finances” (Tony Robbins, #1 New York Times–bestselling author).

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David Bach is one of the most trusted financial experts and bestselling financial authors of our time. He has written ten consecutive New York Times bestsellers with over seven million copies in print, including two #1 New York Times bestsellers The Automatic Millionaire and Start Late Finish Rich. In addition to his books, David has impacted millions of people over the past two decades through his seminars, speeches, newsletters, and thousands of media appearances. He is also the cofounder of AE Wealth Management, regarded as one of America’s fastest-growing financial planning firms, and the founder of FinishRich Media, a website dedicated to revolutionizing the way people learn about money. Learn more at DavidBach.com.