The Mackay MBA of Selling in the Real World

Harvey Mackay

ное. 2011 г. · Се продава од Penguin

За е-книгава

Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out.

His advice is rooted in road-tested, real-world experiences and include new tips on the Web, LinkedIn and Facebook. As a lifelong student of the sales game, Mackay has spent decades collecting secrets, wisdom, and anecdotes. He features his Mackay Morals-life lessons such as:

• Big shots are just little shots who kept shooting.
• Helping someone up won't pull you down-and could very easily pull them to your side.
• Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at all.

There is no one better to show you how to be a high-energy, determined, creative sales dynamo than Harvey Mackay.

За авторот

Harvey Mackay is the author of five New York Times bestsellers, in­cluding Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. His books have sold more than ten million copies worldwide and have been translated into thirty-seven languages and distributed in eighty countries. Mackay is also a nationally syndicated columnist for United Features Syndicate and one of America's most popular and entertaining business speakers. Mackay is chairman of MackayMitchell Envelope Company, a $100 million company he founded at age twenty-six. He has been married to his wife, Carol Ann, for forty-nine years. They have three children and nine grandchildren.