The Myth of the Garage

Chip Heath

Jan 2012 · Random House

About this eBook

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
- Why you should never buy another mutual fund ('The Horror of Mutual Funds')
- Why your gut may be more ethical than your brain ('In Defense of Feelings')
- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')
- Why the 'Next Big Thing' often isn't ('The Future Fails Again')
- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')
- And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Ratings and reviews

It says that it is free then why does it ask for credit card and debit card Details please make it free So that the insecurity of giving credit card or debit card details Can be removed and other comments suggested us that you are you reducting money from their account And we must not give you Credit card or debit card details

People who are complaining for asking credit cards are morons..this not sort by google yet api doesn't allow it so even if its asking card but u won't be charged any money!

Ahhh ...tired of seeing of -ve reviews as you retards don't know where you won't be charged for just check out with a 0$

About the author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.