The Myth of the Garage

Chip Heath

Jan 2012 · Random House

About this ebook

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
- Why you should never buy another mutual fund ('The Horror of Mutual Funds')
- Why your gut may be more ethical than your brain ('In Defense of Feelings')
- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')
- Why the 'Next Big Thing' often isn't ('The Future Fails Again')
- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')
- And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Ratings and reviews

I tried paying with my pay pal that I don't have any money in, and it started saying payment declined. How can you decline my payment if the book doesn't cost any money? It's a big scam

People who are complaining for asking credit cards are morons..this not sort by google yet api doesn't allow it so even if its asking card but u won't be charged any money!

Well written book exposing the myth that great firms simply rose from garage, they actually rose backed by solid minds and funding. The garage, though, spices the tale.

About the author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.