The Perfect Pill: 10 Steps to Build a Strong Health Care Brand

Gauri Chaudhari

Jul 2023 · Notion Press

About this ebook

How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task.
The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals.
A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

About the author

Gauri is a pharma and healthcare marketing, advertising, and branding expert with over 27 years of experience. Gauri co-founded Brand Innerworld, a consulting firm specializing in pharmaceutical and healthcare marketing, branding, and insight mining. Gauri has been working on different healthcare brands for the past 27 years. She has worked on ethical prescription brands ( both patented and branded generics), over-the-counter (OTC) medications, medical devices, surgical, nutrition and wellness, health supplements, med-tech, and hospital brands. She actively contributed to the Rx-to-OTC switches of the Indian pharma industry’s flagship brands. Gauri has worked on patient awareness television campaigns, including anti-AIDS campaigns by Johns Hopkins and USAID and the knee replacement campaign. In addition to her consulting and insight-mining work, Gauri provides coaching and training sessions for pharma and healthcare marketing teams. Gauri also serves as an advisor on the renowned pharma research company board. Before starting Brand Innerworld, Gauri headed the healthcare business of FCB Ulka and was a part of the global team at FCB Healthcare, New York. At the beginning of her career, Gauri worked in the marketing department of Knoll Pharmaceuticals and Boehringer Mannheim. Gauri enjoys writing and has contributed several articles to leading pharma and healthcare publications.