The Rhetoric of Economics
Mey 1998 · Univ of Wisconsin Press
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A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. Economics needs to admit that it, like other sciences, works with metaphors and stories. Its most mathematical and statistical moments are properly dominated by comparison and narration, that is to say, human persuasion. The book was McCloskey's opening move in the development of a "humanomics," and unification of the sciences and the humanities on the field of ordinary business life.
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Deirdre N. McCloskey is the UIC Distinguished Professor of Economics, History, English, and Communication at the University of Illinois at Chicago.
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