About this ebook
Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability.
The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.
About the author
Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.
