The Rules: The Way of the Cycling Disciple

· W. W. Norton & Company
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The Velominati embrace cycling as a way of life, as obsessed with style, heritage, authenticity, and wisdom as with performance. This is their bible. The Rules is an essential part of every cyclist’s kit—whether you’re riding to work or training to be the next Bradley Wiggins or Victoria Pendleton. Winning awards and gaining millions of viewers, Velominati.com has become an online cycling mecca. In 92 canonical rules, these masters of the peloton share tips on gear, tell stories from cycling’s legendary hardmen, and enforce the etiquette of the road—with a healthy, often sinister sense of humor. Practical and motivating (Rule #12: the correct number of bikes to own is N + 1, where N is the number of bikes currently owned), unflinching and authoritative (Rule #9: If you’re out riding in bad weather, it means you are a badass. Period.), The Rules will help readers find their cycling passion, whether it’s in high alpine passes or tight velodrome races, in the garage before the ride or in the bar afterward. Vive la Vie Velominatus.

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The Velominati, or Keepers of the Cog, are founder and main author Frank Strack (Seattle), Brett Kennedy (New Zealand), Gianni Andrews (Hawaii), Marko Carlson (Minnesota), and Jim Thomson (Seattle). Their site, Velominati.com, receives over two million views per month.

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