關於這本電子書
This book investigates strategy formulation by comparing military & Business practices. It assesses whether the strategy process in the business field also prevails in the military context. Based on interviews and case studies, the author uses a framework of influences including organisation, leadership, risk, theory and context to consider the areas of similarity and difference. While significant parallels can be found, greater importance is placed on the formulation of aims and goals, and the identification and training of leaders in the military. This provides valuable lessons for business strategists.
關於作者
ROBERT GRATTAN served for thirty years in the Royal Air Force, reaching the rank of Group Captain. He instructed in the RAF Staff College. After ten years in the electronics industry, he became a visiting lecturer in the School of Strategic Management at the University of the West of England.
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智能手機和平板電腦
手提電腦和電腦
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