The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

Paula Peters

6/2009 · Predajca: Simon and Schuster

Táto e‑kniha

From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

• Blogs and blogging
• Pay-per-click advertising
• Search engine optimization
• E-mail offers
• E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

O autorovi

Paula Peters (Kansas City, MO) is an award-winning author and entrepreneur with eighteen years of experience in the publishing industry and business world. She has been publishing books, articles, columns, essays, and stories since 1991. Her firm, Peters Writing Services, Inc., has written materials for more than 100 customers in a variety of fields, including EDS, Sabre Systems, and Applebee's International.