About this ebook
Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?Well, The Ultimate Press Release Swipe File is the solution.Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.It's just like having your own publicist on retainer feeding you new story ideas every day.
About the author
PETE WILLIAMS is the author of How to Turn Your Million-Dollar Idea Into a Reality and Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online. Dubbed as "Australia's Richard Branson" in media publications all over the continent, he was just 21 when he sold Australia's version of the Yankee Stadium, The Melbourne Cricket Ground, for under $500.He is the founder of several companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group. He has been named the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year and a member of Smart Companies: Top 30 Under 30.Pete is also an international speaker, a marketing consultant and a faculty member of one the world's largest internet marketing training academies, the Thirty Day Challenge.There are a number of ways you can connect with Pete:Firstly, you could e-mail him via support [at] preneurgroup [dot] com.Hit him up on Twitter @preneur.Join him on Facebook over www.facebook.com/preneurmarketing. Or on either of Pete's two websites www.PreneurMarketing.com and www.PeteWilliams.com.au.
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