Development Communication: Reframing the Role of the Media

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In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change.
  • Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange
  • Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet
  • Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
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About the author

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).
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Additional Information

John Wiley & Sons
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Published on
Mar 30, 2009
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Best For
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Social Science / Media Studies
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Content Protection
This content is DRM protected.
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