In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change.
Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange
Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet
Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media
About the author
Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).
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