Towards Effective Place Brand Management: Branding European Cities and Regions

Gregory Ashworth‏ · Mihalis Kavaratzis‏

ינו׳ 2010 · Edward Elgar Publishing

מידע על הספר הדיגיטלי הזה

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in