Towards Effective Place Brand Management: Branding European Cities and Regions

Gregory Ashworth · Mihalis Kavaratzis

2010年1月 · Edward Elgar Publishing

關於這本電子書

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in