Trendspotting: Think Forward, Get Ahead, Cash in on the Future

Richard Laermer

2002년 3월 · 판매자: Penguin

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This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.

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Richard Laermer, the founder and CEO of RLM Public Relations, has written for The New York Times, Daily News, USA Today, Us Weekly, Interview, Newsday, and other publications. He is also the author of five books including the Native Guide to New York series, and appears on public radio as the "Guerilla Consumer." Richard, who calls himself The Trender, has created a book-oriented Web site with 110 topics, one new one per day till the end of the summer, about slightly educational and offbeat topics for trendSpotters.