Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors
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The publishing authors produce and host a weekly podcast, Turn Knowledge to Profit, available on the eWN Podcast Network. Through their podcast, they have interviewed more than 100 entrepreneurs who have created success in their business and personal lives. While each podcast guest has a unique perspective on what it takes to be successful, there are six insights, or “secrets,” that the authors heard far more than any others. This book presents these six secrets, providing examples, quotes and graphics to fully describe and discuss each one. But this book goes further. For each insight, the perspectives of 4-5 successful entrepreneurs extend the discussions by providing their experiences discovering and applying each insight to create their own business and personal success.
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Michael McCauley and Johnell McCauley are entrepreneurs, speakers, authors and podcast hosts. Coaches, speakers and authors hire their company, Turn Knowledge to Profit, to unleash earning potential by transforming knowledge into scalable, profitable products, services and programs. Their weekly Turn Knowledge to Profit Podcast (part of the eWN Podcast Network) provides entrepreneurs with the insights, ideas and tools they need to rapidly grow their own businesses. With 30 years of experience creating products, services and programs that have earned more than $75 million for businesses of all sizes, they know the formula for earning more, making a bigger impact on the world, and having the freedom to live the life of your dreams. In addition to Turn Knowledge to Profit, Johnell is also International Director of Recruitment, Training and Innovation for eWomenNetwork, the premier organization for women entrepreneurs. Through their company, podcast and relationship with eWomenNetwork, Michael and Johnell are committed to "improving millions of lives by helping experts everywhere share their knowledge with the world."
