Value Creation in International Business: Volume 2: An SME Perspective

· ·
· Springer
3,5
2 mnenji
E-knjiga
389
Strani

O tej e-knjigi

The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines various approaches to value creation in the process of firm internationalization. Providing theoretical and practical insights, the authors open an intellectual debate into what value is, and how it is created through the internationalization activities of firms. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research. Moreover, it is intended as a bridge between concepts derived from general business firm-level research agendas such as value creation and business model, and internationalization approaches and activities of firms.

Ocene in mnenja

3,5
2 mnenji

O avtorju

Svetla Marinova is Associate Professor of International Business at Aalborg University, Denmark. Her research interests include company internationalization and the role of institutions, strategy of multinational firms from emerging economies and the management of firms undergoing intensive internationalization processes. She has published more than seventy papers in scholarly journals and edited seven academic books.

Jorma Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His main research areas are internationalization of SMEs, acquisition and international joint venture strategies and performance, and entry and marketing strategies in CEE countries. He is an active member of several academic associations, and his research has been published in several edited books and international journals.

Niina Nummela is Professor of International Business at the Turku School of Economics, University of Turku, Finland, and Visiting Professor at the University of Tartu, Estonia. Her areas of expertise include international entrepreneurship, cross-border acquisitions, and research methods. She has published widely in academic journals and edited academic books.

Ocenite to e-knjigo

Povejte nam svoje mnenje.

Informacije o branju

Pametni telefoni in tablični računalniki
Namestite aplikacijo Knjige Google Play za Android in iPad/iPhone. Samodejno se sinhronizira z računom in kjer koli omogoča branje s povezavo ali brez nje.
Prenosni in namizni računalniki
Poslušate lahko zvočne knjige, ki ste jih kupili v Googlu Play v brskalniku računalnika.
Bralniki e-knjig in druge naprave
Če želite brati v napravah, ki imajo zaslone z e-črnilom, kot so e-bralniki Kobo, morate prenesti datoteko in jo kopirati v napravo. Podrobna navodila za prenos datotek v podprte bralnike e-knjig najdete v centru za pomoč.